Elk cow grazing on the property

Finding and Choosing A Land Realtor

Finding and choosing a land realtor, one who specializes in vacant land, can be a great help in either selling your land at full Market Value or finding the perfect piece of land for you to buy. A few things to note before we get to our advice:

  • Property Masters is not a Realtor or Broker. Please don’t ask us to list your property.
  • Buyers need to be prepared to pay full Market Value.
  • Expect to pay 5%-15% in total Realtor commissions. Land Realtors usually get a higher percentage than House realtors since Land is less expensive. If they’re good, they’re worth every penny!
  • Commissions are technically deducted from what the Seller receives, so buyers can expect to pay a higher selling price to cover this “seller expense”! It’s still worth it for that perfect property.
  • Buyers and sellers typically split the title and escrow fees (some states vary).
  • Sellers also pay the title insurance fee, which is usually about $500.
  • There may be additional required fees for items such as a Natural Hazard Report, Parcel Line Survey, Soil Surveys, and more.
Here is our advice to finding and choosing a vacant land realtor:
  1. Research online: Zillow.com is a great place to find real estate agents that have experience in vacant land. Change the Home type option to “Land” only and it’s best to look at Sold properties.
    • If you’re a seller, scan the listings for great photos and descriptions. You don’t want a Realtor who won’t who take photos or post a sign on the property.
    • If you’re a buyer, click on the properties similar to what you want and scroll to the Overview section. At the bottom you’ll see “Bought with”. That’s the buyer’s agent. If they found this property for that buyer, they likely have familiarity with other similar properties in the area.
  2. Ask for referrals: Reach out to friends, family, or colleagues who have purchased vacant land in the past and ask for recommendations.
  3. Interview potential realtors: Once you have a list of potential realtors, set up appointments to speak with them. Ask them about their experience working with vacant land in the area you’re looking to buy or sell. Find out about their process for finding or showing properties, and get a feel for how they communicate with clients. Do they email, text, and/or call?
  4. Consider their availability: Make sure the realtor you choose is available to work with you on your timeline. Some realtors may have limited availability if they work with a large number of clients.
  5. Evaluate their communication skills: Choose a realtor who communicates effectively and promptly. Whether buying or selling, you want to make sure that you can get in touch with them when you have questions or concerns.
    • Buyers need a realtor who will actively search for you. Most offer to send you a link where you can browse on your own. That’s great, but also ask if they will actively search.
    • Sellers need a realtor who answers their phone when buyers call and will follow up with all potential buyers on a regular basis. Too many sales have been lost by not following up!
  6. Check their credentials: Look for a realtor who is licensed in your state and has a good reputation in the industry.

Overall, it’s important to choose a realtor who has experience and expertise in working with vacant land and who you feel comfortable working with. Don’t be afraid to ask questions and do your research before making a decision.


Selling with a Realtor doesn’t work for everyone. If that’s you, please consider selling your property to us so that we can help someone else build their dream!

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